People from across the country know MISA as an association of transportation and travel professionals with a mission to provide travel and safety information to the motoring public.
Established in 1988, MISA brings together the principal players (industry, government agencies, and motorists) to promote understanding, foster cooperation, and provide consistency of national and international trends in motorist information services.

Membership in the organization is broad based, allowing maximum input into the direction of the association and the direction of specific motorist programs.

So what can MISA do for you? If you are a transportation or tourism program provider, MISA will help you in planning for national trends and changes by:

• Facilitating the sharing of information between all state and private program providers.
• Providing a single information source as to what other states are doing: success stories, policy changes, and legal options.
• Encouraging the sharing of national and state level data and statistics to assist you in your program development.
• Providing a forum to promote uniformity of program practice.
• Soliciting your input on such issues as national unification and standardization of program specifications.
• Giving you access to MISA sponsored studies of development and implementation practices for motorist services programs, such as specific service signs and roadside interpretive markers.

If you are a service vendor or member of the tourism industry, MISA welcomes your feedback on such issues as:

• The state and national policies affecting signing, billboards, logo programs, rest area information, highway advisory radio systems, and other traveler information programs.
• Participation in the policy-making decisions affecting information system programs.
• Involvement with the private sector in addressing state and national trends.
• Promotion efforts to encourage motorists to stop in communities.
• Your understanding and the way you address the intent, concepts, and policies of the Highway Beautification Act.

If you are a motorist, MISA encourages your feedback on such issues as:

• Need of consistency between states.
• Effective information services.
• Use of trip planning.

All members will learn . . .

• The national issues affecting motorist services.
• How we provide a united response to the federal government.
• How we provide education and foster cooperation between groups.
• How we study and recommend innovative programs that will benefit the motoring public.

When you join MISA, you join members from over 40 state transportation and tourism departments, six Canadian Province transportation and tourism ministries, several of the nation's leading private logo contractors, highway material companies, motorist service providers, and a variety of groups and individuals whose focus is on the growing field of motorist information.

In short, you join people just like you.